ЕшцеEAT is the acronym for Экспертыза, аўтарытэт, надзейнасць.
Google’s top factor in determining page quality is its level of E-A-T:
- Экспертыза: This refers to the creator of the main content (MC) on the page. Are they an expert on the topic? Do they have the credentials, if necessary, to back that up, and is this information available to read on the website?
- Аўтарытэт: This refers to the MC creator, the content itself, and the website on which it appears.
- крэдытаздольнасць: The Trustworthiness part of E-A-T also refers to the MC creator, the content, and the website. Being a trustworthy expert and source means people can trust you to provide honest, true information that is accurate.