One of my clients called last week and asked why, when she searched, her site was first in the rankings but another person had her down the page a bit. If you hadn’t heard the ruckus, Google уключыў персаналізаваны пошук вынікі пастаянна.
That means that based on your search history, your results will differ. If you’re checking your own sites’ ranking, you’ll probably find that they’ve all significantly improved. However, they probably only improved for you and no one else. To truly check your rank, you’ll need to turn off the personalized search results.
Ёсць тры спосабы адключыць персаналізаваны пошук:
- To temporarily ensure it’s off, log out of any Google application that you’re logged in. As an added measure, turn on Private Browsing in your browser (All recent browser releases have it.. for IE, you must be on IE8).
- Remove any cookies from Google. This will basically log you out where the search isn’t personalized. Again, Прыватны агляд у Safari, Firefox ці IE8 павінны мець такое ж уздзеянне. У Google Chrome гэтая функцыя называецца Прагляд у рэжыме інкогніта.
- Каб назаўсёды выдаліць сваю гісторыю, увайдзіце ў свой Гісторыя вэб-пошуку Google і адключыць яго. Перайдзіце ў раздзел "Мой рахунак" і націсніце "Рэдагаваць" побач з "Мае прадукты" і націсніце Выдаліць гісторыю вэб-пошуку назаўсёды. When your history is deleted, there’s no means of personalizing your search results. You may need to do this often.
If you’d really like to make it easy on yourself, I’d recommend switching over to (ironically) Google Chrome. You can open an Incognito Window (ctrl-shift-N) and it won’t access your search history or set cookies… you’ll be able to stay logged in to Google on one window and incognito in a new window. That’s how I took the screenshot above… personalized on the left and not personalized on the right in an incognito window.
Перавага Google Chrome у тым, што Прыватны агляд features of other browsers make all windows private. You can’t have some that are and some that aren’t. Chrome has done a fine job in making this effortless.
Keep in mind that this still doesn’t provide total accuracy. Your device and your location will still impact the results. For a true look at your rankings, you can view Google Search Console and I’d highly recommend you subscribe to SEMrush.